Emo Packaging

Today products, as well as being convincing for their quality, have to be able to seduce the consumer by arousing the purchaser`s secret emotivity; they have to have an odour, a taste, a sound, a cladding and aboveall a personality. We have conceived of this issue of Impackt as a further delving into this inner world for which packaging can act as a sign and a vehicle

have a look to the magazine:
www.impackt.it/impackt/02_08/index.html

overview:
www.impackt.it/impackt/archive/archive.html

cosmoprof 2013
www.impackt.it/

Oggi i prodotti, oltre che convincere per la loro qualità, devono saper sedurre il consumatore facendo leva sulla sua segreta emotività; devono avere un odore, un gusto, un suono, un vestito e, soprattutto, una personalità. Abbiamo pensato a questo numero di Impackt come ad un approfondimento di questo mondo interiore di cui il packaging può farsi segno e veicolo.

Impackt Containers and Contents is the first Italian magazine to talk about packaging as a tool which can be used to understand and explain contemporary life.

Frequency:every six months
Format: 170x240 4color printed
Languages: Italian and English
Circulation: 5.000 copies

Publisher: Edizioni Dativo Srl - Milano

Contact editorial direction: Sonia Pedrazzini info@impackt.it